Competition is good for a market. A company sees a competitor's offering and tries to improve its own in order to stay ahead. As a result, consumers get better product and everyone wins. Until you turn 'reading' into a market for both readers and writers to compete trying to review and advertise respectively in the same place. It sounds great to hear a person reading hundreds or maybe thousands of books a year. Such astronomical figures might place that person in your head in the upper echelon of human intellect. But a quantitative analysis is not necessarily a qualitative analysis. Timeless phrases are stretched into classic books then are diluted into contemporary volumes. It's easier for a writer to write standing on the shoulders of the giants rather than taking his readers on a journey climbing up. And it's even harder for a reader to follow along his guide because the path is not paved clearly enough for the novel and intrinsically deep ideas. So both parties ...